Company: RAKBANK
Location: Dubai – United Arab Emirates
Employment Type: Full-time
Description:
RAKBANK, also known as the National Bank of Ras Al-Khaimah, is a Public Joint Stock Company based in the United Arab Emirates (UAE). It was founded in 1976 and is one of the oldest banks in the UAE. The Bank operates within retail and corporate banking, offering a range of services including retail and business banking, credit cards, loans, investment services and wealth management.
In the recent years, the Bank has achieved significant milestones which includes being named as one of the world’s best banks by Forbes ME (2022) and was awarded UAE’s SME Bank of the year by the Asian Banking and Finance Awards. The Bank has been successful in achieving the highest profitability and lowest cost of risk since 2015. It has also seen significant growth in its acquiring business, card spending and business loans.
Being on a transformational journey, in partnership with Honeywell, RAKBANK has also taken steps towards sustainability by reducing its overall energy consumption.
We are a… diverse team comprising of over 3,000 employees from across 58 countries. We make conscious efforts to build talented and diversified teams and encourage people to develop their full potential. We are committed to providing a working environment that promotes work-life balance, career development, recognition and security for the future.
In line with our strategy, a major part of our transformation journey is to future proof our bank and establish ourselves as a ‘Digital bank with human touch’, for our customers.
So join us in co-creating the future of RAKBANK!
What You Will Be Doing
• Lead a team of marketing professionals and work closely with other business units to develop and execute strategies that optimize the performance of SEO, SEM, DDA and other digital marketing activity.
• The successful candidate will lead on media, Martech, analytics and reporting.
• Implement and manage both online and offline marketing programs that will enable the business to meet consumer acquisition targets, sales, margin, and overall goals.
• Play a key role in leading the team and creating a high commitment environment and positive culture, driving innovation, creativity and leading to business growth.
• Build strategies and drive optimization and measurement of consumer acquisition, cross-sell, and remarketing initiatives to deliver incremental sales and enable consumer loyalty.
• Coordinate cross-functional input, deliverables, timelines, and communicate well documented progress and stumbling blocks to the department head.
• Manage the marketing analytics function in tracking and monitoring performance against the overall goals and objectives.
• Monitor and control all costs that are associated with business-wide digital marketing campaigns, initiatives, and pilot projects.
• Test, optimize, and scale channels for growth efficiency.
What You Should Have
• Creative thinker with strong problem-solving skills.
• Excellent negotiation, communication, and relationship-building skills.
• Proficient in market research and data analysis tools.
What We Are Looking For
• Masters’ degree or equivalent qualification.
• Must have 15 years of experience in driving consumer acquisition across marketing channels such as PPC, display, paid search, paid social, and retargeting.
• Must have experience in driving business growth with innovative demand generation and prospecting campaigns, working with Adwords and other similar platforms.
What’s In It For You
• Pay for performance culture (Competitive and performance-linked compensation).
• Provision of medical care plan for your family and you.
• Comprehensive Life insurance plan.
• Diverse workforce and inclusive culture.
• Career development and growth opportunities by design.
• Work with the best minds in the field.
• Get opportunities to bring your whole-self to the organization and perform to your best
Source: LinkedIn
——————————————————————————
Tadawul Academy (www.tadawul.academy) is the highest rated CISI training academy in the world. Over 7000 students are enrolled on our eLearning platform. Our portfolio of qualifications includes: CISI ICWIM (Int. Certificate in Wealth and Investment Management), CISI UAE Financial Rules and Regulations, CISI Risk in Financial Services, CISI IISI (Int. Introduction to Securities and Investment), CISI Corporate Finance Technical Foundations, CISI Combating Financial Crime, CISI Global Financial Compliance, etc.