Company: Leading Bank
Location: Mumbai, Maharashtra, India
Employment Type: Full-time
Description:
Dear Applicants,
We are hiring for Marketing Manager-Public Relations for leading Bank in Mumbai.Interested Candidate kindly share profiles on [email protected]
Job Description as below :
Mininum 5years exp required from Banking and NBFcs sector
#Marketing Communications#Consumer Marketing#Marketing#BFSI Marketing#Campaign Management
To plan and execute activities to support business objectives for branches. The same to be carried out by 5 broad activities:
– Visibility for the branch/product to induce footfalls
– Acquisition led programs
– Lead generation activities
– Regional/ Branch Level Cross sell campaigns
– Integrated Promotions
Details of the same are as :
A). Region/Cluster / Branch specific promotions
– Planning promos with Branch Heads keeping into mind business objectives.
– Number crunching in terms of cost of acquisition and incremental number generation.
– Tracking and monitoring of promotions for setting benchmarks/ milestones.
B… Merchandising support for branches
– Regular replenishment
– Communicate & Implement Merchandising calendar/schedule
– Emphasize the importance of visual merchandising & branding.
C). New branch launches/ BTL conversions
– Merchandise including internal signage’s
– Inserts / outdoor / banners
D). Alliances
– local clubs/associations for promos / Databases/lead generation
– local companies for Events & sponsorships.
– Community service / institutions etc
E). Local advertising
– cable TV advtg./ road signs / bannering campaign
– local ads. (in Tabloids, vernacular publications)
F). Vendor management & commercial control
Managing vendors/agencies to execute the marketing initiative within cost & time specified. Processing & follow up for vendor/ agency bills.
G). Implementation of Central Marketing Initiatives (Promotions, Advertising campaigns etc)
Effective implementation at the local level
Evaluation & analysis
Collation of responses & feedback to Central Marketing
Source: LinkedIn
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