Company: IDFC FIRST Bank
Location: Mumbai, Maharashtra, India
Employment Type: Full-time
Description:
Role/ Job Title: Lead Marketing Analytics
Function/ Department: Data & Analytics
Job Purpose:
The Lead Marketing Analyst is responsible for analysing marketing data and creating actionable insights to inform and improve marketing strategies. They collaborate with cross-functional teams, identify trends, optimize campaigns, and measure performance.
Roles & Responsibilities:
• Sales Funnel Analysis: Analyse sales funnels and customer intent.
• Campaign Performance Measurement: Measure the ROI of online and offline advertising campaigns.
• KPI Reporting: Report on marketing KPIs such as leads, conversion rates, website traffic, and social media engagement.
• Email Campaign Metrics: Track email campaign metrics (delivery, open, click-through rates).
• Budget Monitoring: Monitor budget distribution and performance of paid ad campaigns.
• Competitive Research: Conduct competitive research and analyze benchmarking data.
• Optimization Recommendations: Recommend website and… campaign optimizations.
• Marketing Tool Implementation: Research and implement marketing tools to support promotional projects.
Managerial and Leadership Responsibilities:
• Team Mentorship: Mentor junior team members and oversee their work.
• Strategic Guidance: Provide strategic guidance based on data-driven recommendations.
Education Qualification:
Graduation: Bachelor of Science (B.Sc) / Bachelor of Technology (B.Tech) / Bachelor of Computer Applications (BCA)
Post-Graduation: Master of Science (M.Sc) /Master of Technology (M.Tech) / Master of Computer Applications (MCA)
Experience: 10+ years of relevant experience
Source: LinkedIn
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