Company: Kotak Mahindra Bank
Location: Mumbai, Maharashtra, India
Employment Type: Full-time
Description:
Role: Customer & Marketing Insights
Location: Goregaon, Mumbai
We are looking for a Consumer Insights professional who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings.
Job Role:
• Working closely with cross-functional teams to identify problem statements
• Planning and implementing end to end consumer research strategies and methodologies
• Conducting qualitative as well as quantitative research relying on primary as well as secondary research
• Talking to existing and potential customers to understand their needs and behaviour
• Doing a competitor analysis to understand product offerings and features
• Devising actionable strategies from consumer insights
• Reporting and presenting your findings… to drive new product development and marketing strategies
Job Requirements:
• Minimum 6 years of experience conducting qualitative and quantitative research
• Strong analytical skills to extract actionable insights from data
• Strong research skills such as moderation, preparation of Q’re/DG and effective storytelling etc.
• Strong communication and presentation skills
• MBA, MA in Design/Sociology/Psychology in a numerate discipline
• Need to have prior experience working with FMCG/Consumer Tech or any client-side company
Source: LinkedIn
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