Company: DBS Bank
Location: Chennai, Tamil Nadu, India
Employment Type: Full-time
Description:
Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.
Job Purpose
• To execute marketing activities at cluster/regional level, providing support to business teams at local level to generate viability for the brand and to create customer acquisition opportunities
Key Accountabilities
• Engagement with branch banking teams to ensure sales support, product marketing support, internal branch branding, brand marketing collateral, events & activation support, and permission etc
• Execute high end customer engagement event… and build partnership to curate activity targeting to acquire HNI segment
• Co-ordination with the central marketing team towards branch communication & activations etc
• BTL and Activation support – BTL activities in the branch catchment area for lead generation and business accusation. Design, execute and liaison with local vendors to ensure maximum returns on the investment
• Budgets management – Execute all marketing requirements within a specific budget that is preapproved. Effective budget management to ensure that we get maximum returns on the investments
Job Duties & Responsibilities
• Should be able to create good working relationships with various teams at the region, vendors and central marketing team
• Should have the ability to work under strict deadline and work under pressure
• Evaluate and control marketing spends
• Vendor management to ensure more bang for the buck
• Implementing marketing plans at regional level
Required Experience
• 6 years +
Education / Preferred Qualifications
• Graduate / Postgraduate preferably in the field of marketing
Core Competencies
• Communication skill, campaign management, brand management, Evaluating productivity and marketing strategies’ return on investment
Technical Competencies
• Power Point Presentations, Excel, Advanced Excel
Work Relationship
• Ability to work in collaboration with multiple teams
• Maintaining relationship with Stakeholders
• Vendor Management, Working Independently
DBS India – Culture & Behaviours
• Drive Performance Through Value Based Propositions
• Ensure Customer Focus by Delighting Customers & Reduce Complaints
• Build Pride and Passion to Protect, Maintain and Enhance DBS’ Reputation
• Enhance Knowledge Base, Build Skill Sets & Develop Competencies
• Invest in Team Building & Motivation through Ideation & Innovation
• Execute at Speed While Maintaining Error Free Operations
• Develop a Passion for Performance to Grow Talent Pool
• Maintain the Highest Standards of Honesty and Integrity
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
Primary Location
India-Tamil Nadu-Regional Office Chennai
Job
Marketing and Communications
Schedule
Regular
Job Type
Full-time
Job Posting
Aug 5, 2024, 12:39:49 PM
Source: LinkedIn
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